Facebook Consumer Product Marketing Manager, Facebook Product Education Program in Menlo Park, California

Intro:
Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.

Summary:
We're looking for an entrepreneurial performance marketer who's passionate about developing a new global product education marketing program as part of our nimble team. The right person takes a data-driven approach and is strategic, innovative, and tactical. You'll be responsible for understanding and analyzing the target consumer, setting the strategy for what and how to educate consumers, and executing on those plans through a range of in-product marketing campaigns. If you've got the analytical chops, if you're a self-starter with a passion for product and consumers, and if you have a history of driving results, then you just might be the person for the job.

This is a full-time position based at our headquarters in Menlo Park.

Required Skills:

  1. Craft a compelling picture of the people using your products with quantitative insights, qualitative insights, and audience segmentation.

  2. Develop the strategy and drive execution for successful programmatic marketing based on audience segmentation and customer lifecycle marketing.

  3. Own the positioning, messaging, creative assets, and strategies that drive our sentiment metrics, including providing clear guidance to creative teams in the development of creative to optimize and improve campaign performance

  4. Lead and manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels, keeping schedules, budgets, and reports.

  5. Tackle complex problems with a strategic mindset, create thoughtful recommendations and action plans for solving those problems and translate them into easy-to-grasp concepts.

Minimum Qualifications:

  1. Minimum of 8 years of marketing or business consulting experience

  2. Experience with growth, performance, campaign, CRM or consumer segmentation marketing

  3. Experience in the consumer technology or internet industry

  4. Analytical and problem-solving skills

    1. Experience partnering with and influencing cross-functional teams

    2. Demonstrated skills on both strategic and tactical levels

    3. Proven project management skills

    4. Demonstrated communication skills

Preferred Qualifications:

  1. BA/BS degree with MBA

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.