Facebook Consumer Communications Manager in Menlo Park, California

Over 500 million people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to help capture and share the world's moments. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.

Instagram is seeking an experienced Manager, Consumer Communications to oversee various consumer-facing press initiatives.

The position requires a passion for the Instagram platform in general, and candidates should demonstrate an ability to build and lead scalable proactive communications programs, with tangible results, working collaboratively with product, partnerships, policy and community teams. Excellent media and community relations, crisis communications, communications strategy, and content development skills are crucial.

In this role, this person is expected to maintain relationships with key consumer media, television producers, bloggers, and influencers and should be highly organized, energetic, and detail-oriented. The ideal candidate will also be an excellent writer, a creative thinker and be able to work cross-functionally to drive teams towards a launch or common goal.

The position can be located either in Menlo Park, CA or New York, NY.

Required Skills:

  1. Lead proactive media programs for Instagram products and initiatives on the consumer front

  2. Build and manage deep relationships with the media, and engage with press, bloggers, influencers, and the general public as an Instagram spokesperson

  3. Develop press strategies around high profile and emerging events in the US and internationally

  4. Craft engaging pitches and story ideas around consumer-oriented topics (i.e. news, national and world moments, social issues, lifestyle and photography), product launches, community initiatives, and policy programs

  5. Develop and write a wide range of communications materials including press plans, pitches, blog posts, reactive statements, and briefing materials

  6. Prepare and train spokespeople, and staff press briefings and speaking events

  7. Counsel cross-functional partners in product, partnerships, data, community and other groups within the company on communications considerations around consumer initiatives

  8. Collaborate with external PR agency teams to execute on consumer press initiatives

Minimum Qualifications:

  1. Minimum bachelor’s degree in communications or related field

    1. 8+ years PR experience, agency and/or in-house

    2. Experience working with consumer print, broadcast and online media to achieve communications goals

    3. Experience with project management, judgment, interpersonal, and decision-making

    4. Experience with consumer brands, public affairs, and/or news or media background

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.