Facebook Product Marketing Manager, Watch (Latin America) in Los Angeles, California

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

We're looking for a marketer who is passionate about the media landscape and marketing shows and entertainment content to consumers in Latin America. You will lead marketing creative development, promotions and campaigns for a suite of shows on Watch — Facebook's new destination for shows, sports, and other episodic video content — as well as strategy and execution of entertainment campaigns to drive viewership, engagement, and adoption of the Watch product.

The right person is a strategic and creative entertainment marketer who has managed agencies to develop promotional assets, has led innovative social campaigns, and has driven viewership and fan engagement with shows. This person brings innovation and audience insights to creative development but also excels in project management and can execute flawlessly and with a high quality bar. Most important, this person cares deeply about establishing Facebook as a top-of-mind place for consumers to watch and have a unique social experience with shows and keeps that at the forefront of marketing efforts.

Required Skills:

  1. Market new shows on Watch and drive results both for the shows and the Watch product.

  2. Work with an agency to create positioning, identity, and core marketing assets like key art, trailers, and promos for new shows on Watch.

  3. Develop, launch, and manage custom digital campaigns for Facebook shows, managing the entire lifecycle from creative ideation and delivery to pre-promotion to launch to ongoing viewer engagement, results analysis, and campaign optimization.

  4. Develop promotional plans and integrated marketing moments for new shows on Watch, collaborating closely with development, PR, media strategy, and social teams.

  5. Cultivate a strong relationship with our creative agency partners, helping inspire their best work and improving processes for feedback cycles and project management of deliverables.

  6. Leverage quantitative and qualitative insights from research and analysis to inform positioning, creative assets, and campaigns.

  7. Communicate with legal, policy, and partnerships team to clear assets for promotional use.

  8. Coordinate with cross-functional teams to map out deliverables and timelines, frame creative feedback to agency partners, schedule show kickoffs, and manage asset delivery.

Minimum Qualifications:

  1. 8+ years of experience in marketing at an entertainment platform or network

  2. Bachelor's degree

  3. Proven record of creativity and innovation in the social media space, especially on Facebook and Instagram, for entertainment and/or content driven brands

  4. Experience in and demonstrated campaign performance across marketing channels, such as video, paid social, mobile, and rich media

  5. Communication skills and experience communicating across functions (e.g., creative teams, legal, marketing, ops)

  6. Experience managing agencies for daily work streams and creative deliverables as well as working with marketing cross-functional teams, including creative, research, analytics and media

  7. Ability to thrive in a fast-paced, entrepreneurial, and fluid environment with the ability to adapt, spot issues early, and escalate

  8. Consumer marketing experience in the consumer video landscape and drivers of consumer video consumption habits.

  9. Creative and analytic mindset, putting forth execution within a measurable and data driven framework.

  10. Fluency in Spanish and/or Brazilian Portuguese

  11. Latin America regional experience

Industry: Internet

Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com or you may call us at 1+650-308-7837.