Facebook Market Development Manager, Workplace in London, United Kingdom


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


Workplace by Facebook is an enterprise communications platform that enables employees at any organization to collaborate and communicate using many of the same features available on Facebook. Launched in 2016, Workplace is growing quickly, with thousands of companies around the world now using Workplace to connect their employees and work seamlessly across teams and geographies. To help with the ongoing growth of the Workplace business, we are seeking a world-class Market Development expert, who is passionate about Facebook and the role that communication and collaboration can play in improving the productivity and effectiveness of people in the workplace. The exciting mission of this role is to proactively ensure every Growth Manager has enough high quality pipeline to meet or exceed our ambitious growth targets. The successful candidate is an accomplished leader who will put in place a sales oriented demand management practice, executing on different sources of opportunities like events, outbound prospecting and partners. This role requires a high level of cross-functional coordination, a leader who can gracefully influence and collaborate with a wide array of functions and people. This person will mentor and coach the team to progress to mastery in the execution of these strategies and tactics. The Market Development Manager will identify pipeline needs, help define initiatives with the Regional leaders and Growth managers, develop well structured execution plans in coordination with cross-functional teams, drive successful execution of these customer acquisition initiatives and measure/report results, insights and ROI to guide the optimization of investments and resourcing. This role will develop and constantly evolve playbooks to increase the effectiveness and productivity of our market development practice. This position is based in London.

Required Skills:

  1. You are an accomplished leader, experienced in sales, who will put in place the Market Development practice

  2. Working in a highly cross-functional environment, you will execute a high number of initiatives to ensure every Growth Manager has enough high quality pipeline to reach or exceed ambitious growth targets

  3. Guide the development of effective action plans to engage and activate at scale high quality prospects across the region. This includes the identification of ideal customer profiles

  4. Lead the successful cross-functional execution of these action plans, as measured by the volume of qualified opportunities as well as the speed of advance of such opportunities

  5. Measure and report on the results of the portfolio of activities, providing insights and recommendations for improvement as well as optimization of ROI

  6. Mentor and guide the team to ensure constant development of their mastery level

  7. Collaborate with the Market Development managers of our other regions to lead the development and constant evolution of global playbooks that clearly articulate the best practices, templates and tools for this practice.

Minimum Qualifications:

  1. 9+ years of experience

  2. Entrepreneurial, self-starter

  3. Proven client facing experience in business focused sales as well as business development

  4. Outstanding outbound prospecting skills and experience

  5. Has been a part of or managed a Market Development team

  6. Engaging and inspiring presenter form small to large audiences

  7. Able to work effectively and cross-functionally with peers and managers, both internally and externally

  8. Experience engaging and relating with partners

  9. Demonstrated leadership skills and the ability to influence across all levels of the organization

  10. Outstanding communication and influencing skills, both written and verbal

  11. Ability to translate complex concepts into simple communications and effective plans

  12. Proven measurement, reporting and analytical skills

  13. Proven track record delivering measurable business results.

Preferred Qualifications:

  1. Experienced working with or in support of diverse communities

  2. You understand Workplace's strategic and competitive position.

Industry: Internet