Facebook Head of Measurement & Ads Insights Marketing, EMEA in London, United Kingdom

Intro:

Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.

Summary:

Facebook’s mission is to connect real people to valuable experiences, everywhere. The Global Business Marketing (GBM) team drives the marketing strategy and execution for Facebook’s business products.

The Measurement & Ads Insights Marketing Team within GBM seeks a leader to oversee the Measurement and Ads Insights Marketing Team in EMEA. The candidate should be passionate about building scalable, creative and results-oriented marketing programs for marketers and the advertising industry at large, and will support priorities from both the Global Business Marketing and Marketing Science teams. The successful candidate will have a deep knowledge of concepts and technologies for online and offline advertising, measurement solutions and Facebook. Experience localizing global programs, working closely with sales and partner teams and deep knowledge of the similarities and differences between markets – particularly in EMEA – is critical to success. In addition, the candidate will have a proven track record of results in developing materials and programs that inspire, educate, and empower customers of all types. Excellent marketing, communication and project management skills are essential to this position.

The position will cover all marketing functions – from content to communication channels to events to industry relations. The ability to influence and partner with cross-functional teams and a passion for developing lasting programs that drive business results is critical to success. The candidate will need to combine strategic-thinking with creativity to execute on high-impact, high-leverage materials and programs. Finally, the candidate will be a seasoned leader and manager who can assume responsibility for the team and create strong leverage points within the organization to deliver greater impact.

This position is full-time and based in our London office.

Required Skills:

  1. Work directly with the Global Business Marketing & Marketing Science teams and cross-functional partners to deeply understand needs of their business to drive understanding, adoption and advocacy for Facebook’s Measurement solutions.

  2. Develop and execute scalable marketing programs that will have high-impact in the short and long-term

  3. Be the primary leader for Measurement Marketing in region, interfacing with other cross-functional marketing teams within EMEA to create joint plans that represent Measurement across various Facebook marketing programs in region

  4. Manage the EMEA Measurement & Ads Insights Marketing Team and build cross-functional relationships to gain greater operational scale

  5. Work with global teams, local leadership and cross-functional partners to ensure cohesion and scalability of global messages, drive thought leadership in region through integrated campaigns and programs to local markets

  6. Work with Facebook IQ to integrate and activate all ads insights content in region through Marketing campaign integration, events and media partnership

  7. Create programs and materials that generate new business, educate clients on new products/features and engage clients on innovative ways to drive awareness/sales via social marketing techniques

  8. Develop go-to-market, events and campaign plans for a variety of initiatives and stakeholders

Minimum Qualifications:

  1. Bachelor’s degree, MBA preferred but not necessary

  2. Minimum of 15 years experience at a media, web technology, publisher, measurement provider, agency or brand in a marketing function

  3. Expertise in measurement concepts, solutions and the advertising industry at large

  4. Strong cross-functional and project management skills

  5. Outstanding analysis and communication skills (proven written communication skills)

  6. Experience working across markets/regions and empathy for differing advertiser/sales needs around the world

  7. Additional language skills are a plus, but not required

  8. Proven people-leadership and cross-functional influence skills

  9. Ability to translate complex concepts into simple and intuitive communications

  10. Creative flair to bring fresh ideas to product positioning and marketing campaigns

  11. Comfort with a fast-paced, always-on, start-up environment

  12. Travel expected approximately 25% of the time

  13. Competitive Salary including the following benefits apply:

  14. Medical Benefits

  15. Dental Benefits

  16. Vision Benefits

  17. Pension Benefits

  18. Life Assurance

  19. Ride2Work

  20. Childcare Benefits

  21. Other Benefits Gym Pruhealth Partner Gyms

  22. Transport

  23. Laundry Benefits, UK Holiday Calendar

  24. Paid Time Off (PTO): 25 Paid vacation days per year

  25. Posted: 12th June 2017

  26. Closing date: 13th July 2017

Industry: Internet