Facebook Measurement Business Marketing Manager, Southern & Central EMEA Region in Hamburg, Germany
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
Facebook’s mission is to connect real people to valuable experiences, everywhere. The Global Business Marketing (GBM) team drives the marketing strategy and execution for Facebook’s business products.
The Measurement & Ads Insights Marketing Team within GBM seeks an experienced Integrated Marketing Manager who is passionate about building scalable, creative and results-oriented marketing programs for marketers and the advertising industry at large within the Southern & Central European region. The candidate will support priorities from both the Global Business Marketing and Marketing Science teams. The successful candidate will have a deep knowledge of concepts and technologies for online and offline advertising, measurement solutions and Facebook. Experience localizing global programs, working closely with sales and partner teams and deep knowledge of the similarities and differences between markets – particularly in Southern & Central Europe – is critical to success. In addition, the candidate will have a proven track record of results in developing materials and programs that inspire, educate, and empower customers of all types. Excellent marketing, communication and project management skills are essential to this position. The position will cover all marketing functions – from content to communication channels to events to industry relations. The ability to influence and partner with cross-functional teams and a passion for developing lasting programs that drive business results is critical to success. The candidate will need to combine strategic-thinking with creativity to execute on high-impact, high-leverage materials and programs.
This position is full-time and can be based in our Paris or Hamburg office.
Work directly with the Global Business Marketing & Marketing Science teams and cross-functional partners to deeply understand needs of their business to drive understanding, adoption and advocacy for Facebook’s Measurement solutions.
Develop and execute scalable marketing programs that will have high-impact in the short and long-term
Be the primary leader for Measurement Marketing in region, interfacing with other cross-functional marketing teams within EMEA to create joint plans that represent Measurement across various Facebook marketing programs in region
Work with global teams, local leadership and cross-functional partners to ensure cohesion and scalability of global messages, drive thought leadership in region through integrated campaigns and programs to local markets
Work with Facebook IQ to integrate and activate all ads insights content in region through Marketing campaign integration, events and media partnership
Create programs and materials that generate new business, educate clients on new products/features and engage clients on innovative ways to drive awareness/sales via social marketing techniques
Develop go-to-market, events and campaign plans for a variety of initiatives and stakeholders
Bachelor’s degree, MBA preferred but not necessary
Minimum of 8 years experience at a media, web technology, publisher, measurement provider, agency or brand in a marketing function
Expertise in measurement concepts, solutions and the advertising industry at large
Strong cross-functional and project management skills
Outstanding analysis and communication skills (proven written communication skills)
Experience working across markets/regions and empathy for differing advertiser/sales needs around the world
Additional language skills are a plus, but not required
Ability to translate complex concepts into simple and intuitive communications
Creative flair to bring fresh ideas to product positioning and marketing campaigns
Comfort with a fast-paced, always-on, start-up environment
Language Requirements: French or German required subject to location
Spanish, Italian – nice to have
Travel expected approximately 25% of the time