Facebook Consumer Communications Manager, DACH in Hamburg, Germany


Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.


Facebook seeks an experienced Consumer Communications Manager for our consumer public relations programs in DACH (Germany, Austria, Switzerland). The successful candidate has strong consumer media contacts—both in print and broadcast as well as consumer special interest and tech press outlets. This role offers to demonstrate creative, strategic and executional excellence. You will work closely with Facebook’s other members of the communications organization, our strategic partnership team, and our content team to amplify proactive press campaigns and others. Candidates should demonstrate an ability to work cross functionally with teams across the board, lead proactive and reactive communications programs with tangible results and to define strategy – and have impact for meaningful projects in our community.

This person will also work on consumer campaigns – i.e. for large sports events or cultural moments, source and publish stories of people on Facebook and will work especially on consumer-facing products like News Feed, Groups, Events and others.

This role requires excellent communication and writing skills both in English and German, as well as the ability to manage multiple high-level projects simultaneously. The ideal candidate is capable of articulating complex issues in an easy-to-digest manner, and has a passion for creating new projects and building relationships with diverse constituents. Strong organizational and management skills are both key to success in this role. This is a full-time position based in Hamburg.

Required Skills:

  1. In collaboration with product, partnerships and policy teams, develop proactive communication plans for products and issues associated with Facebook’s consumer-facing products

  2. Conceptualize and execute creative business PR campaigns with media and other partners

  3. Work cross-functionally with executives across the company as well as peers in communications including product, platform, strategic partnership, corporate, international, policy, etc.

  4. Drive press coverage in consumer print, broadcast, regional media, tech, business and trade press around Facebook’s mission of helping to connect, communicate and share in a unprecedented ways

  5. Support proactive and reactive communications strategies and day-to-day media handling around all issues touching Facebooks app and functionalities

  6. Amplify how public figures are using Facebook in entertainment outlets

  7. Organize press briefings, media sessions and events and help executives deliver messages succinctly and articulately

  8. Build and maintain strong relationships with internal and external stakeholders, such as executives, communications managers, and over time, journalists, bloggers, community leaders and other influencers and opinion makers

  9. Protect and enhance awareness of Facebook and its products in mainstream consumer media outlets

  10. Help manage external PR agencies and budgets

Minimum Qualifications:

  1. Minimum bachelor’s degree

  2. Proven relevant professional experience, both agency and in-house preferred

  3. Ability to work well under pressure, with tight deadlines

  4. Strong project management and decision-making skills

  5. Experience in working with PR agencies and contractors

  6. Ability to think and communicate strategically with a variety of people

  7. Deep understanding and passion for Facebook is a must

  8. Excellent oral and written communications skills both in English and German

  9. Applications must be in English

Industry: Internet