Facebook Community Programs Manager, Germany and Central Europe in Hamburg, Germany


Over 800 million people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to strengthen relationships through shared experiences. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.


Instagram’s Community Team is responsible for discovering, elevating, celebrating and educating distinctive voices from our 700 million+ active users. Through editorial, digital campaigns and physical outreach moments like InstaMeets, we highlight and connect with voices from the community.

As a Community Programs Manager on the EMEA Community Team, your primary focus will be to develop, coordinate, implement and scale our community engagement and outreach efforts — both on and offline — within Germany, Central Europe and Benelux.

This role requires past experience in programs/event management, as well as pulling and using data to inform and evolve ongoing strategy decisions. Applicants should feel comfortable being an advocate for the market, a spokesperson both internally and externally, and they must speak and write German fluently. Other regional languages a plus.

This position can be based in Hamburg or London.

Required Skills:

  1. Engage communities within Germany, Central Europe and Benelux by elevating their voices, connecting them to their passions and facilitating on- and offline initiatives and events

  2. Develop a strategy that scales our online and offline community engagement efforts without losing Instagram's warmth

  3. Take a data-driven approach to identifying and engaging communities and regions, set and track metrics to evaluate the success of each program

  4. Work across several cross-functional teams and projects, including Comms, Policy, Partnerships, Marketing, Business and Community Content, to produce engaging, shareable high-impact outreach programs

  5. Help the Community Content Team discover and elevate emerging community voices via the German-speaking @InstagramDE account. Ensure program work has a presence across editorial and provide local insight for the calendaring teams.

  6. Identify and communicate regional issues to other teams in Instagram, help the teams better understand your community, including what prompts people to share

  7. Make Instagram Stories a core focus of everything you do and gather community member feedback to support ongoing product decisions

  8. Adapt to new strategies as the product and community evolves, pivot as needed to new trends, goals and objectives

  9. Work closely with Instagram's Director of Global Community Programs and Regional Community Lead, EMEA, as well as colleagues with similar positions across the world, to share lessons from your region

Minimum Qualifications:

  1. 6+ years of experience working in senior social media, marketing or community building roles, with a good background in engaging communities, both online and off, including digital campaigns and on-the-ground event execution

  2. Experience using data to form strategies, evaluate success and meet goals

  3. SQL experience is a plus

  4. Strong experience working as a team player, sharing responsibilities and objectives with peers

  5. Experience working with global, cross-functional teams and/or remote working, with a willingness to travel

  6. Experience working with young demographics, small businesses and communities of support is a plus

  7. Strong editorial judgement, with a good understanding of socially-driven and digital short-form content

  8. Strong understanding of Instagram and social media usage across the region

  9. Demonstrable passion for the Instagram community

  10. Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner

  11. Fluency in English and German to professional standards. Additional European language, a plus.

Industry: Internet