Facebook EMEA Marketing Science Partner, SMB in Dublin, Ireland
Facebook's mission is to give people the power to share, and make the world more open and connected. Through our growing family of apps and services, we're building a different kind of company that helps billions of people around the world connect and share what matters most to them. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to make the world more open and accessible. Connecting the world takes every one of us—and we're just getting started.
In addition, the Facebook platform offers marketers limitless opportunities to reach consumers. The same properties that make the Facebook platform an ideal place for marketing also make the platform an ideal place to conduct analytical work and marketing research to become a better marketer in the new mobile world.
This role will be part of the Marketing Science Team focused on supporting our Small Business organization through the scaling of insights and solutions for measurement, audience insights, auction delivery and marketing best practices. The EMEA Marketing Science Partner will work directly with the SMB high value account teams executing proactive scalable programs in market, delivering education & training and providing consultative support including advising, executing and interpreting studies. This role is also responsible for provide regional insights and learnings to the Global Marketing Science Team to influence the scalable programs, products, solutions and support provided to the SMB Team and advertisers.
The ideal candidate will be passionate about Facebook, the advertising industry and particular interest in measurement and insights work for the digital/mobile era, be intellectually curious, a great communicator, data-driven, a quick learner, able to move fast while keeping focused on high impact projects and the ability to thrive in a dynamic, team-focused environment.
Applicants should have a strong quantitative background, experience working with research organizations and developing strong cross-functional relationships. Applicants should have a strong quantitative understanding, a talent for taking complex concepts and distilling them into clear accessible formats.
This is a full-time position and is located in Dublin, Ireland.
Serve as the day-to-day marketing science contact for the SMB High Value account teams as they pertain to measurement, auction and consumer insights.
Execute strategy for supporting SMB organization through scaled marketing science efforts.
Partner with and train sales teams to drive flawless execution and delivery of standard measurement techniques. Surface insights, learnings and best practices from the EMEA Team to the Global Team to distribute at a broader scale.
Lead trainings/education for the account teams through dedicated sessions, group boot camps, and topic based office hours. Help activate marketing calendar/content for managed SMB tier in EMEA including but not limited to webinars, newsletters, and SMB events including agency/partner roadshows.
Collect feedback and questions from client/sales organizations and trainings and allow for this feedback to influence future research/studies and key investment areas for Marketing Science.
5+ years of relevant experience, media/marketing measurement or analytics experience and general love of data.
Understanding of online advertising and familiarity with branding and performance advertising and marketing frameworks, including ad effectiveness measurement techniques.
Familiarity with survey research methods and considerations.
Statistical analysis experience valuable, including but not limited to experimental design.
Experience inspiring action based on data-driven insights including influencing advertiser planning and buying behavior.
Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results in a highly organized manner.
Strong interpersonal skills and ability to communicate complex concepts to varying audiences.
Bachelor’s degree required. Advanced degree in psychology, statistics, economics, behavioral or social science or a related quantitative field preferred.