Facebook Creative Strategist, Creative Shop Digital Native (CW) in Dublin, Ireland


Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.


Creative Shop is a motley crew of adventurers, dreamers, idealists, entrepreneurs, misfits, designers, writers, inventors, data hackers and artists who are hungry for crafting new ideas. A crew whose mission is to inspire, provoke and serve the very industry that enables brands to connect to the people they care about while growing their business.

We unreservedly believe that creativity is what drives innovation in every aspect of the modern world, disrupts industries, improves the status quo, and helps brands tell the stories of tomorrow to the right people at the right time.

You belong in our tribe:

;If you think realistic is the most common path to mediocrity ;-If you are hungry to run fast, learn more, never be complacent ;-If the intersection of creativity and technology is what makes your blood run fast ;-If you believe data, tech and product innovation is fundamental in the creative process ;-If settling for good scares you and makes you itch ;-If you aren’t afraid to take what we have and make it 10x better ;-If you love brilliant debates on how to build and craft better stories ;-If constant change doesn’t bother you but excites you ;-If you aren’t afraid to put your hand up for the seemingly impossible assignments ;-If you want to work with a diverse bunch of creative misfits to tell stories that you weren’t able to tell before ;-If you love thinking and building prototypes and frameworks to lead the industry to better work for our platforms ;-If you can use technology as an enabler to tell stories in different ways ;-If you love brands and want to help them tell stories that speak their truth in the world ;-If you want to be part of a team that is leading the way in telling stories for the future ;-If you want to humbly lead the industry to create the best work of your (and their) life

We have an exciting opportunity to work with some of the most dynamic, progressive and disruptive brands in the world. We are looking for someone with experience of building highly impactful, digital-first ideas that deliver powerful results for brands. You must have a strong understanding of consumer behaviour in digital environments and an ability to build creative ideas that leverage emerging technologies in innovative ways. You must be nimble and have an appetite for experimentation and learning. You should be passionate about shipping great work.

We are looking for someone with very strong conceptual and story-telling skills who has worked as a Creative Leader in a creative agency, digital agency, publisher or client company. Experience working with disruptor brands would be particularly advantageous. Experience building effective work in digital and mobile channels is essential. You must have a high creative bar, great imagination and the work to prove it. Most of all you should be a builder, a doer and a natural collaborator; happy getting your hands dirty developing creative with creative agencies and directly with clients. This role is to be the expert in concept development and story-telling for the Digital Native Creative Shop team. You will be based in Dublin but should have an expectation of frequent travel to other regions in EMEA.

Required Skills:

  1. Develop innovative ideas, in partnership with key internal and external partners, that will positively influence the way digital native brands market on Facebook and Instagram

  2. Ship a range of creative work that demonstrates how this works in practice. From lighthouse advertising ideas in partnership with talented people within clients and agencies, to systems that inspire and provide guidance to those we can’t work with hand-in-hand.

  3. Contribute at every stage of the creative development process – identifying insights, articulating ideas, write scripts, developing storyboards, art directing and editing videos, building posts

  4. Re imagine storytelling techniques for digital native brands

  5. challenging convention and channeling insights from Facebook and beyond.

  6. Build scalable learning programs that immerse key clients and agencies in creative best practice

  7. Work with the advertising product development teams on Facebook and Instagram to learn and use new product solutions that drive innovation for digital native brands, and consult on the development of future advertising product.

Minimum Qualifications:

  1. 8+ years of experience as copywriter/creative director, with a creative agency, digital agency, publisher or client

  2. Empathy and enthusiasm for businesses – big and small – and brands of all kinds, with a particular affinity for digital native businesses

  3. Working knowledge of performance marketing and experience in developing direct response creative

  4. A hands-on approach to generating and articulating strategically grounded, insightful ideas through prototyping, testing, learning, optimizing and scaling

  5. Very strong conceptual and storytelling skills that enable you to turn challenging briefs and inspirational insights into game-changing ideas

  6. Strong presentation, ideation and moderation skills – you must be able to own a room regardless of who is in it

  7. Entrepreneurial and energetic - we’re still only 1% done at Facebook

  8. This team is inventing every day and it takes tenacity, bravery and the ability to see the big opportunities to thrive here

  9. Experience with PowerPoint and Keynote is essential. Experience with InDesign, Illustrator and Photoshop would be an advantage

  10. Proficiency in more than one European language would be an advantage

Industry: Internet