Facebook Marketing Science Partner, Retail in Chicago, Illinois
Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
This position will work with internal and external stakeholders to advise clients and the industry on measurement strategy and work with them on an ongoing basis to adopt better measurement as a way to improve business performance. To accomplish this, the person in this role will drive industry adoption of Facebook preferred measurement methods and products and design and execute empirical research for individual clients and at the industry-level.
Driving good measurement with clients will require designing tests and doing research to help clients understand and improve the effectiveness of their advertising across digital platforms and across media.
Facebook is seeking exceptional candidates to join this new team: we’re looking for people with strong analytical and critical thinking skills as well as familiarity with large data sets and data tools. To successfully influence how clients conduct and use measurement, the candidate will need to be able to work cross-functionally with advertisers, sales teams, and other members of the Marketing Science team.
Manage a complex set of client relationships across industry and client groups, functions, brands, agencies, and in some cases geographies to drive our measurement objectives.
Push clients to measure true business value by building and operationalizing a “learning agenda” that highlights how a client can improve business outcomes by employing better measurement techniques
Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for large Retail advertisers
Drive client, vertical, and industry adoption of preferred measurement methodologies, products, and approaches in support of the “learning agenda”
Design tests to showcase the power of good measurement using client data and FB or third party technology tools
Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
Communicate complex analytics concepts and research results to a general audience
Provide feedback to and collaborate with Product, R&D, and Partnerships teams to identify opportunities for new features, ads measurement solutions, and partnerships
Drive client engagement around measurement innovation, including product alphas and betas.
Partner closely with cross-functional partners
Bachelor’s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar
Consulting, research or analytics research experience and experience using data and numbers to formulate insights
Able to analyze and manipulate data sets to understand patterns and provide business insights
Knowledge of advertising measurement methods and technologies
Client-facing experience, including experience driving change through adoption of new products or research methods
Experience communicating technical content to general audiences and influencing decisions
Demonstrated leadership skills at an industry level and with senior clients
Experience working with structured and unstructured data-sets, statistical software such as R, MATLAB, SPSS, SAS, STATA, and Hive and/or SQL
Track record of operating independently, demonstrating creativity, being detail-oriented, and delivering results
Advanced degree in an analytical field
Direct experience with direct response attribution measurement methodologies, tools and data sets
Experience in Retail, multi-channel business models, or direct response business is an asset
Experience working with or in support of diverse communities
Equal Opportunity: As part of our dedication to the diversity of our workforce, Facebook is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, protected veteran status, disability, sexual orientation, gender identity, or religion. We are also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at firstname.lastname@example.org or you may call us at 1+650-308-7837.